[ 세계 경제 트렌드 ] 중국 반려동물 펫캠(Pet Cam)시장 블루오션으로 떠오르다.


Chinese pet cam market becomes blue ocean In line with the expansion of the pet market, pet products using ICT technology are popular. It is necessary to diversify marketing methods such as experience-based pop-up stores and promotions with pet shops. Pet cam is Smart home security camera based on IoT Smart Home Security Cameras work with smart devices beyond CCTV. It is characterized by the fact that it can transmit and check images in real time. As IoT technology evolves, pet cams equipped with various functions such as feeding, playing, and health check as well as CCTV functions are being released. The size of China’s pet market has grown significantly. As of 2018, China has about 200million pets and ranks among the world’s topclass. Over 30 percent of China’s economically active population over 50 years old raises pets. China’s total pet industry is expected to reach 14 billion yuan in 2010, 134 billion yuan in 2017 and 188.5 billion yuan in 2020. From 2010 to 2016, the CAGR of the pet industry was 49.12%, and market demand rapidly increased. In 2016, China’s pet products import amounted to US $ 3.59 million, and the average import growth rate of China’s pet products for two years (2015 ~ 2016) was 0.78%, ranking 5th in the world. In 2018, the share of pets by type is shown as dogs (29.3%), cats (26.5%), fishes (33.3%), and birds (3.5%). Sichuan Pet Market Status Sichuan’s pet market is about 6 billion yuan, growing at 35% annually. Since 2011, the number of pet families in Sichuan has increased by 15%~20% per year, with the largest market in Sichuan province in western China. As of 2017, more than 420 pet hospitals in Chengdu, Sichuan Province, and 700 related beauty service companies. Chengdu currently has about 2 million pets. It is also a major pet breeding base and sells about 150,000 dogs to other cities every year. China’s smart home market continues to grow in size, and the smart home security camera market is expected to grow to $ 9.7 billion by 2023. That’s more than four times higher than the 2016 global surveillance market of $ 2.41 billion. IoT market is expected to grow from about $ 170 billion in 2017 to $ 561 billion in 2022, with an annual average growth rate of 26.9%. China Petcam Main Products.
Cell phone connection, Automatic distribution, Voice talk, Playing with pets, Detecting movement, etc… China’s pet-related products and services industry uses e-commerce, pet supplies shops, and animal hospitals as its main marketing channels. It is necessary to review entry methods through experience-based pop-up stores, airport advertisements, and pet-related companies and promotions. Recently, as new materials such as IoT and new distribution have risen, experience-based pop-up store marketing is becoming more active. Efficient marketing is possible with the pet cam pop-up store where you can experience the rental service or pets that you rent after experiencing it yourself. The pop-up store can grab the attention of consumers relatively easily, and the brand appeal is possible because marketing is possible according to the characteristics of products In particular, pet products such as pet cams are purchased from offline stores by consumers, such as preferences and differences, and are usually purchased online. Promotion with offline stores is also effective for providing commissions and placing brochures of products.

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